Top Five Job Description Mistakes
Attention Recruiters and Human Resource Managers!
At dieseljobs.com, we see a lot of job descriptions and know that writing the perfect job description is an art. In a small number of words you must inspire qualified applicants to apply while also encouraging unqualified candidates click next. Everyone makes mistakes when writing job descriptions, but below is a list of the five most common mistakes we see.
1. The job is amazing
Honesty is the best policy, and this goes for job descriptions. This issue was best described by Jim Durbin when he searched for amazing on Indeed in Dallas, and noticed the top description was for a dishwasher at The Cheesecake Factory.
“You’re not selling when you write that a job is amazing. You’re not fooling anyone when you add exclamation points to every text about a job interview. Fake positivity is fundamentally dishonest, and it cheapens everything else you do.” (http://djobs.us/hzB)
2. The job is awesome
In our industry, large truckload turnover is at 95% and small fleets are at 90% according to the American Trucking Association. High turnover is caused by multiple reasons, but one main reason is the position they applied for not matching the actual position for which they are hired. People want the good, the bad, and the ugly because they know the job is not all roses. If someone is going to get dirty tell them!
“I can say the willingness to get dirty has always defined us as an nation, and it’s a hallmark of hard work and a hallmark of fun, and dirt is not the enemy.” – Mike Rowe
3. The job is abbreviated
You understand your abbreviations, but you’re not writing the job description for you. Adding PT or FT to a title for part time and full time may seem intuitive, but the abbreviations are used so many different ways that Google doesn’t even know what it means. For keyword relevancy, use the full term AND the abbreviation. You’re not looking for an “OTR Driver” or an “Over-the-Road Driver”, but an “Over-the-Road (OTR) Driver”.
4. The job is implied
There is a large difference between a mechanic and a diesel mechanic! When a candidate does a job search they are explicit because they know they are not “just” a mechanic, but they are a diesel mechanic or an on-highway truck mechanic. Without adding key terms on the description you will show up in searches you don’t want to be in. If you are looking for diesel mechanic to work on heavy equipment, make sure to include important words like heavy equipment or you will show up in search results with auto mechanics, on-highway truck mechanics, and potential assassins.
5. The job is for a mysterious, unknown company
Don’t assume you have a household brand. Just because you are the largest or the best remember the world is bigger and you can only get In-N-Out Burger on the west coast. Take a look at the Fortune 500 list and notice how many names you don’t know. Take the time and the opportunity to explain your company and its values, even if you think they may already know.